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“Imagina Na Copa”: young people, social media and the future of Brazil
2014 is the year for Brazil. The world cup, one of the world’s main sport event, will take place in the country. People around the globe can’t wait to watch the games surrounded by beautiful beaches...
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Facebook marketing in Brazil: 5 brands that are doing it good
Recently I’ve been observing a series of Brazilian Facebook pages, and I was shocked by the “freshness” of their style, and of the ideas they came up with. But creativity is not the only important...
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Brazil: how a bank is using Youtube for digital marketing
Last year we discussed the Guaraná Antarctica case history – the most important soda brand in Brazil – and we decided to call the post “Facebook and Youtube marketing in Brazil“, since the brand is...
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Brazil: all the numbers of football on social media
Football in Brazil is really widespread. Capacities expressed on pitches by Brazilian clubs are known worldwide, as demonstrated by the fact that Corinthians is Club World Cup champion at the moment....
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Digital marketing: three interactive campaigns from Brazil
As we’ve seen many times, nowadays Brazil is among the most interesting countries to keep an eye on to see what innovation in digital communication really means. Probably this is also due to the...
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Social media marketing in Brazil: Sprite’s digital strategy
Sprite is probably the most popular lemon-flavored soft drik, created by the Coca-Cola company back in the 60s. The brand is currently active among the main social networks such, with almost 56,000...
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The incidence of social media on the Latin American political Arena
We are living in an evolving digital world, where we have boundless access to information and insights from all across the globe. Channels spread, and the online population can connect to a vast...
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Social Media in Colombia: people love it, local businesses are still not sure
A strange gap seems to exist between the way Colombian people use and love social networks, and the relatively small effort Colombian businesses put into implementing social networks in their own...
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Digital marketing in Latin America: a talk with agency Altura Interactive
Spanish is the 3rd most spoken language on the Internet, and nowadays almost 20% of Facebook users are in Latin America. Also, the Spanish-speaking audience is huge among social media users in the...
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Automotive brands performances on Facebook: Brazil vs. Italy
This post is the first of a series in collaboration with Socialbakers, the most popular provider of social media analytic tools, statistics and metrics for Facebook, Twitter, Google Plus, YouTube...
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